
“Surface or Substance?” this is indeed is a very interesting question. This short story she has written is full of varied opinions that seem to point out that in our culture today it is almost impossible to have one without the other. Not to say that they are equally important in all cases but they truly have varying degrees of priority in certain cases. I find this to be very in true in many cases even with certain jobs.
I believe I saw the saddest example of mismatch of priorities for one such position in Edmonds, WA a few weeks ago. I was riding in the car with my brother and we were headed back to his apartment. He lives on a street chalked full of stores and outlets of all kinds and as we passed one of the many coffee shops on the street he pointed out the sign written on the window of one. It said, “Sexy Women and Coffee here”, and he proceeded to tell me that many of these small stop-and-go coffee shops were located around the Edmonds area. Apparently, the women that work there really don’t need much job experience or any sort of skill whatsoever, so long as they are – shall we say, blessed in the chest area and have a pretty face. Their uniform consists of a short skirt and two stickers. Now obviously, the job is biased to women that are “sexy” and not those who are more so qualified to do the job of making and serving coffee. This only furthers the point of how people are drawn to aesthetic pleasure of life, and rather than looking for a place that serves excellent coffee, that being the substance of the matter, they sacrifice good coffee for a brief look at a good looking girl with seemingly a lack of self-respect.
I would have to agree that in many occurrences today the look and feel of things can sometimes override the actual purpose of owning or attending something. A sad truth about the consumer culture of America and many other countries is that the items that we own can be seen as what defines us. Whether or not this person owns a nice car, or is wearing nice clothes, or even the type of items they own gives people a glimpse of who that person may or may not be. To a certain extent I believe this is true, the items that we are willing to spend our hard earned cash on will dictate what our interests may be, but by no means can someone make a judgment call on who we truly are simply by the items we own. Surface or substance, both have a large role in the mindset of today’s people and the way life is lived, people are judged, and statuses are achieved.
http://shine.yahoo.com/channel/food/sexy-coffee-shops-spread-184901/
http://surfaceassubstance.com/
http://www.brandrepublic.com/News/767829/to-appeal-consumers-inner-desires/
